New and small business owners are often limited in their advertising and marketing knowledge, and almost always underestimate the budget required to get meaningful results.

As a personal trainer, one of the most crucial steps to success is establishing trust and loyalty with potential and new clients.  Many trainers choose this career path from an outpouring of passion for fitness as it relates to personal success and happiness, coupled with the desire to help others achieve the same.  But what may seem not so obvious is that a personal trainer is also a salesperson.  Trainers don’t sell a product; they sell themselves.